Supper Coat Culture is a mindset and a way of carrying yourself in a crazy world a way to settle down, take it easy, and look really good whilst doing it

The Rud Brothers are the originators, the innovators, and the revolutionaries of Supper Coat Culture.

There are some carefully crafted steps that must be followed before you can ultimately settle down and take it easy.

Step 1 - The Supper Coat

The first thing you need to really appreciate what supper coat culture can do for you is….A Supper Coat. A supper coat is a requirement. There are no exceptions to this rule. You cannot get into The Rabbit Hole without one. Now, some call it a “dinner jacket”. Others call them “blazers”. Both of these terms are wrong and incredibly offensive to anyone that dedicates their life to supper coat culture.

Step 2 - Accessories

After you have procured and draped yourself in a supper coat consider accessorizing with an appropriate pocket square and a nice hat. We typically recommend a nice fedora, but you should follow your own path to supper coat enlightenment and choose accessories that feel right to you.

Step 3 - The Beverage

Once we are looking appropriate we need to get a beverage in our hands. Here in The Rabbit Hole our beverage of choice is the timeless old fashioned. Again, you must choose a beverage that you identify with. Despite what beverage you choose a gold rimmed glass is a must for any serious supper coat culture enthusiast.

Once These Key Accoutrements Are In Place You Are Now Ready To Settle Down and Take It Easy.